What to buy for fall (how to make the right shopping list for you)


One of the pieces of fashion advice I give all the time as a personal stylist: buy less, choose better.

You might have heard it before. In fact, it’s become a kind of motto being thrown around on this here internet—but there’s a big component this concise minimalist mantra leaves out: what does choosing better actually mean?

Fashion industry members use it to mean spending more money—buy less, choose more luxury pieces.

But to me that doesn’t add up. A piece that is made “better” doesn’t necessarily make it a “better” choice for you.

A better choice is one that you love. One that is aligned with the lifestyle you live, the story you want to tell, and—here’s the kicker—the budget you have.

In other words, “choosing better” looks like an easier time getting dressed everyday, more clarity in your style, and less financial and shopping stress.

But when we get to the store, it’s really hard to know if a piece will do all those things for us—if it will be a good choice.

So, I came up with a method. A method for how we can actually choose better.

And today I’m sharing it with you, so that this fall you can choose better.



WHAT CLOTHES YOU SHOULD BUY THIS FALL (how to make shopping lists)

Want words?

For a words version of today’s video, check out this post I put together in the Spring that guides you through a behind-the-scenes of how I applied it to make my Spring shopping list.

If you’re not subscribed yet on youtube, I would LOVE it if you did (all you need is a google account and it makes a big difference to me!) You can just click the red button over here.

And, m’dear, do yourself a favour and don’t go shopping without your list!

with love + style,

P.S. I always love hearing your thoughts of the videos over on Instagram—so puh-lease let me know what you think! (@rebecca.jacobs)